
For the last several years, services have been all the rage in IT. Talking about services is a sure-fire way to signal that the IT organization is trying to be more responsive and customer-focused.
The problem is that various parts of an organization often model services in entirely different ways.
It should, therefore, be no surprise that operations and EA are in a state of continual conflict.
To compete today, an enterprise must have a crystal clear understanding of the services it delivers to its customers — and then be able to orchestrate its entire delivery model around them. IT’s ability to create and use a shared, unified service model in every aspect of planning, delivery and management will be critical to achieving this strategic goal.
Read Charles Araujo’s (Intellyx) article about this exciting topic on Intellyx’s Brain Blog.

Nikoletta Csonka leads SEO and content strategy at Atoll Technologies, aligning digital visibility with business goals. She focuses on search-driven content development, thought leadership, and employer branding communication to strengthen Atoll’s market positioning.
With a data-informed and audience-centric approach, Nikoletta ensures that content not only ranks well but also builds credibility and long-term brand value.
